Case study
House of Joinery Joinery portfolio that qualifies commissions
Bespoke joinery buyers compare portfolios side-by-side. The site must prove capability and filter enquiries before site surveys. DayNight Studio built a site that does both.
Visit website
houseofjoinery.co.uk
UK bespoke joinery studio · Client engagement
(01)The problem, in their words
We had photos everywhere but no narrative. Clients could not tell what we actually make, how we work, or whether their project was the right fit.
Problem described by studio during scoping, 2025
(02)What DayNight Studio built
- Portfolio-led marketing site: craftsmanship positioning, service categories, and named project evidence.
- Contact paths scoped for commission enquiries: project type, timeline and location captured upfront.
- Brand and layout system consistent with high-end residential joinery.
- Launch-ready performance and mobile layout for on-site sharing during client meetings.
(03)Stack & delivery
Timeline: 2 weeks. Single studio team: design, engineering and AI integration in one engagement.
Custom front end
Responsive UI system
CMS handover
Performance & SEO
Vercel
(04)What changed
2 wks
Brief to live at houseofjoinery.co.uk
Portfolio
Project gallery structured for side-by-side comparison during procurement
Modern
Enquiry flow built for commission-led sales, not cart checkout
(05)In their words
“We had photos everywhere but no narrative. Clients could not tell what we actually make, how we work, or whether their project was the right fit.”