Case study
Shania Mackin Interiors Luxury interior design studio site
Luxury interior designers are judged on taste before the first meeting. A generic portfolio template undermines the fee level. DayNight Studio built a site that matches it instead.
Visit website
shaniamackininteriors.com
London interior design studio · Client engagement
(01)The problem, in their words
Our old site looked like every other designer on Pinterest. We needed editorial layout, proper project storytelling, and an enquiry flow that filters project size before we get on a call.
Problem described by studio during scoping, 2025
(02)What DayNight Studio built
- Editorial marketing site: hero, services, project galleries with named interiors, and about/studio credibility.
- Enquiry funnel built to capture project type, location and budget band, qualifying high-value work before consultation.
- Typography and layout system that reads luxury without slow, image-heavy bloat.
- CMS handover so the studio can publish new projects without a developer.
(03)Stack & delivery
Timeline: 3 weeks. Single studio team: design, engineering and AI integration in one engagement.
Custom front end
Responsive UI system
CMS handover
Performance & SEO
Vercel
(04)What changed
3 wks
Scoping to live at shaniamackininteriors.com
↑
Enquiry quality improved: more project-specific briefs vs. generic contact forms (studio-reported, 60 days post-launch)
Modern
Positioned as professional services studio, not residential e-commerce
(05)In their words
“Our old site looked like every other designer on Pinterest. We needed editorial layout, proper project storytelling, and an enquiry flow that filters project size before we get on a call.”